Lee and Sachi Lefever at Common Craft are real innovators and leaders in the “Explainer” school that has been emerging in the past 2-3 years. They do a great job taking the technical and making it feel obvious. This is probably one of the most under-appreciated talents in an organization today.
Lee suggests the following:
The next time a novice asks you about technology, here are questions I want you to ask yourself:
- How can I explain this without talking about technology?
- Can I use a real-world example to explain this instead of the actual technology?
- What is this person likely to understand that I can use as a comparison?
