Sports & Entertainment Marketing

Welcome to Sports & Entertainment Marketing

This course is designed to study marketing concepts using the sports and entertainment industry. Topics covered include: an orientation to the sports and entertainment industry, economics, event execution, career opportunities, decision making, event marketing, advertising and promotions, and legal aspects/contracts.


Week 19

Monday 12/19

Tuesday 12/20

  • Finals!
    • Periods 1, 2, and 7

Wednesday 12/21

Thursday 12/22

  • Finals!
    • Periods 5 and 6

Friday 12/23

  • Enjoy Winter Break!

Week 18

Monday 12/12

Tuesday 12/13

Wednesday 12/14

Thursday 12/15

Friday 12/16


Week 17

Monday 12/5

  • Fantasy Sports Franchise Publicity assignment

Tuesday 12/6

  • Fantasy Sports Franchise Publicity assignment

Wednesday 12/7

Thursday 12/8

  • Social Media assignment in Google Classroom
  • Discuss and begin work on final for SEM

Friday 12/9

  • Final for SEM

Week 16

Monday 11/28

  • Work/Catch Up Day

Tuesday 11/29

  • Sponsor Naming Rights Activity
    • Read VBC Sponsorship article together
  • VBC – Sponsorship

Wednesday 11/30

  • Promotion Notes (book)
    • VBC – Promotion with Traditional Media

Thursday 12/1

  • Discuss Promotion Notes / Examples
    • VBC – Sponsorship
    • VBC – Promotion with Traditional Media

Friday 12/2

  • VBC – Sponsorship
  • VBC – Promotion with Traditional Media

Week 15

Monday 11/21

Tuesday 11/22

Wednesday 11/23

  • No School – Thanksgiving Break

Thursday 11/24

  • No School – Thanksgiving Break

Friday 11/25

  • No School – Thanksgiving Break

Week 14

Monday 11/14

  • Work day – Ticket Pricing and Design Project
    • Should work on parts 3 and 4 today and begin ticket design
    • Pricing Strategies PowerPoint – Linked in Google Classroom
  • Pro Sports Pricing – Website states average ticket prices, concessions, plus much more for all professional sports franchises including the NFL, NBA, NHL, and MLB

Tuesday 11/15

  • Work day – Ticket Pricing and Design Project
    • Finish up project today – begin designing ticket if you haven’t already
    • Pricing Strategies PowerPoint – Linked in Google Classroom
    • Pro Sports Pricing – Website states average ticket prices, concessions, plus much more for all professional sports franchises including the NFL, NBA, NHL, and MLB

Wednesday 11/16

  • Discuss Stadium Staffing (notes)
    • VBC – Stadium Staffing

Thursday 11/17

  • Discuss Ingress/Egress (notes)
    • VBC – Ingress/Egress

Friday 11/18


Week 13

Monday 11/7

  • Introduce Fantasy Franchise Sports Final Project
    • Assignment: Phase 1 – Logo/Mascot Franchise Project

Tuesday 11/8

  • Assignment: Phase 1 – Logo/Mascot Franchise Project

Wednesday 11/9

  • Assignment: Phase 2 – Ticket Pricing & Design Franchise Project

Thursday 11/10

  • Host State Volleyball: No Class (Periods 4-7 in AM only)

Friday 11/11
**Adjusted Schedule: Veteran’s Day Assembly**

  • Assignment: Phase 2 – Ticket Pricing & Design Franchise Project

Week 12

Monday 10/31

  • Today we will…
    • Know the different tasks/units needed to operate a sports franchise.
    • Understand how these different operations contribute to franchise success.
    • Be able to complete simulation on various franchise operations.
  • Review/discuss Undercover Boss: Chicago Cubs
  • Virtual Business Introduction/Overview

Tuesday 11/1

  • Today we will…
    • Know the terms associated with ticket sales.
    • Understand how ticket sales affect a team’s success.
    • Be able to complete virtual business simulation on ticket sales.
  • Ticket Sales – Textbook
    • Complete Textbook Handout while you read

Wednesday 11/2

  • Today we will…
    • Know the terms associated with ticket sales.
    • Understand how ticket sales affect a team’s success.
    • Be able to complete virtual business simulation on ticket sales.
  • Ticket Sales PowerPoint & Notes

Thursday 11/3

  • Today we will…
    • Know the terms associated with ticket sales.
    • Understand how ticket sales affect a team’s success.
    • Be able to complete virtual business simulation on ticket sales.
  • Finish Ticket Sales PowerPoint & Notes
  • Virtual Business – Pre-Test, Ticket Pricing Reading & Quiz, Review Simulation Tutorial

Friday 11/4

  • Today we will…
    • Know the terms associated with ticket sales.
    • Understand how ticket sales affect a team’s success.
    • Be able to complete virtual business simulation on ticket sales.
  • Virtual Business – continue/finish Pricing Simulation

Week 11

Monday 10/24

Tuesday 10/25

Wednesday 10/26

Thursday 10/27
**Adjusted Schedule – Rec Rally**

Friday 10/28

  • Current Event #5 due today! Share these!
  • Franchise Operations – Chicago Cubs Undercover Boss

Week 10

Monday 10/17

  • No School – Fall Break

Tuesday 10/18

  • No School – Fall Break

Wednesday 10/19

  • Share Career research
  • Share Current Event #4
  • Current Event #5 window starts today!

Thursday 10/20

Friday 10/21


Week 9

Monday 10/10

  • Today we will…
    • Share our Merchandising Projects
    • Discuss Hudl field trip – who is driving? Who is carpooling?
    • Current Events

Tuesday 10/11

Wednesday 10/12

Thursday 10/13

  • Hudl Field Trip!!!!
  • Meet in Media Center and check in with Ms. Dorn during 3rd period if you are not attending the field trip.

Friday 10/14


Week 8

Monday 10/3

  • Current Event #4 window starts today!
  • Continue Merchandising Project

Tuesday 10/4

  • Continue/Finish Merchandising Project

Wednesday 10/5

  • Review for Branding test

Thursday 10/6

  • Branding Test

Friday 10/7

 


Week 7

Monday 9/26

Tuesday 9/27

Wednesday 9/28

  • Licensing Web Quest – in Google Classroom

Thursday 9/29
**Adjusted Schedule (RDGE): 3rd Period ~ 10:54 – 11:31 a.m.

  • Current Events
  • Hudl Field Trip Forms
  • Finish/Discuss Licensing Web Quest

Friday 9/30

  • Hudl Field trip forms due
  • Current Event #3 due
  • Begin Merchandising Project

Week 6

Monday 9/19

  • Watch Inside Nike Video and complete worksheet
  • Current Event #3 window starts

Tuesday 9/20

  • Share Logo/Mascot revisions
  • Discuss Nike video

Wednesday 9/21

Thursday 9/22

Friday 9/23


Week 5

Monday, 9/12

  • Introduction to Logos and Branding
  • Logo PowerPoint

Tuesday, 9/13

  • Review Logo and Brand information from yesterday
    • Re-branding/logo articles
  • Work on current events

Wednesday, 9/14

  • Re-branding/logo articles
  • Logo/Mascot Assignment

Thursday, 9/15

  • Logo/Mascot Assignment

Friday, 9/16

  • Discuss Current Events (#2 is DUE TODAY)
  • Logo/Mascot Assignment
  • Discuss Hudl Field Trip

Week 4

Monday 9/5

  • No School – Labor Day

Tuesday 9/6

  • Continue What is SEM?
    • Entertainment Industry
      • Assignment: Entertainment Marketing & the Music Industry
  • Current Event #2 window starts today!
  • **Reminder – I will be collecting notes from chapter 1 on Thu – make sure you have both the graphic organizer completed as well as the notes on Sports Marketing.

Wednesday 9/7

  • Today we will review Chapter 1 – What is SEM?
    • Kahoot review
    • Chapter 1 Review – please use this link to answer a few questions over material we have covered in class – test is Thursday. Use it as a study guide for what you should know!
      • Use the PowerPoint presentations posted in Google Classroom as study guides
    • **Reminder – I will be collecting notes from chapter 1 on Thu before the test – make sure you have both the graphic organizer completed as well as the notes on Sports Marketing.

Thursday 9/8

  • Chapter 1 Test

Friday 9/9

  • Review Chapter 1 Tests
  • Work/Catch Up Day
    • Turn in any missing/incomplete assignments
    • Work on Current Events
    • Watch ESPN 30 for 30: You Don’t Know Bo while we work

Week 3

Monday 8/29

  • Continue What is SEM?
    • Review: Demographics, history, goals, gross impressions, timing, value
    • Economics of Sports
    • Assignment: College Football Assignment

Tuesday 8/30

  • Continue What is SEM?
    • Assignment: College Football Assignment

Wednesday 8/31

  • Continue What is SEM?
    • Assignment: College Football Assignment (Last day to work on these!)

Thursday 9/1

  • Continue What is SEM?
    • Entertainment Industry (read pages 19-25, answer chapter assessment questions 1-21 and read and complete case study questions on page 30).

Friday 9/2

  • Continue What is SEM?
    • Entertainment Industry
      • Assignment: Entertainment Marketing & the Music Industry

Week 2

Monday, 8/22

  • Continue – What is SEM?
    • Chapter 1 Graphic Organizer
    • Review Marketing Mix (Product, Place (Distribution), Price, Promotion)
      • Assignment: Sports Marketing Mix Collage

Tuesday, 8/23

  • Continue – What is SEM?

Wednesday, 8/24

  • Continue – What is SEM?
    • Review Core Standards of Marketing
      • Finish reading/questions in Classroom
      • Finish notes

Thursday, 8/25

  • PBiS Kahoot activity
  • Current Events
  • Continue What is SEM?
    • Review Core Standards of Marketing
      • Group activity – how were the core standards of marketing used in the sell/purchase of the items on your worksheet?

Friday, 8/26

  • Continue What is SEM?
    • Share Core Standards of Marketing Group Work
    • Discuss Sports Marketing
      • Opening Act
      • Demographics, history, goals, gross impressions, timing, value

Week 1

Monday, 8/15

  • Freshman Only Day

Tuesday, 8/16

  • Today we will get to know SEM and our classmates!
    • Stations!
      • 1- Syllabus / Computer Use Guidelines scavenger hunt
      • 2 – Get to know your classmates
      • 3 – Growth mindset / goals
      • 4 – In a Perfect World
      • 5 – Meet Mrs. Crabtree / Say It In Six statements

Wednesday, 8/17

  • Seating chart
  • Review class expectations
    • Cell phones
    • Passes
    • Food/drink
  • Join Google Classroom
    • Intro Survey
    • Warm-ups
  • Review Current Event Procedures (first current event window starts Monday)

Thursday, 8/18

Friday, 8/19

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

Week 19

Monday, May 18

  • FINAL Promotional Plan
    • Goal is to have paper done today – will present on Wednesday (need to have presentation as well as paper)
    • You will have roughly 15 minutes on Wednesday to make final touches to paper and presentation – then EVERYONE will present their projects to the class
  • FINALS REMINDERS: no passes will be given out during finals periods – use the restroom, get drinks, etc. during your passing time.

Tuesday, May 19

  • FINALS periods 1, 2, 7

Wednesday, May 20

Thursday, May 21

  • FINALS periods 5, 6

Friday, May 22

  • SUMMER VACATION! 🙂 Congrats and best wishes to all our seniors!

Week 18

Monday, May 11

  • Finish and Share Promotion Group Projects

Tuesday, May 12

  • Social Media in Sports & Entertainment Marketing

Wednesday, May 13

Thursday, May 14

Friday, May 15


Week 17

Monday, May 4

  • Continue Promotion Notes
    • Advertising

Tuesday, May 5

  • Continue Promotion Notes
    • Sales Promotion
    • Publicity

Wednesday, May 6

  • Finish Promotion Notes
    • Publicity activities
    • Personal Selling

Thursday, May 7

Friday, May 8


Week 16

Monday, April 27

  • Watch Money Ball

Tuesday, April 28

  • ACT for Juniors – no classes for 9th, 10th, or 12th grade today

Wednesday, April 29

  • I am out today with a sick kiddo – please be respectful of the sub and use your class time wisely to complete assignments. Today is the LAST day you will be given to work on your Careers Report – make sure you share with me before the end of the period!
  • Finish watching Money Ball
  • Discuss Data Driven Marketing/Money Ball Worksheet
  • Finish Careers in SEM Report

Thursday, April 30

  • Catch up day

Friday, May 1
May Day Assembly – Adjusted Schedule

  • Promotion Notes

Week 15

Monday, April 20

  • LNE Hosts State Music – no classes for students

Tuesday, April 21

Wednesday, April 22

Thursday, April 23

  • I am attending the NETA conference today – please be respectful to Mrs. Bellinger
  • Watch Money Ball – data driven marketing

Friday, April 24

  • I am attending the NETA conference today – please be respectful to Mrs. Bellinger
  • Watch Money Ball – data driven marketing

Week 14

Monday, April 13

  • Work day – Ticket Pricing and Design Project
    • Finish up project today – begin designing ticket if you haven’t already
    • Pro Sports Pricing – Website states average ticket prices, concessions, plus much more for all professional sports franchises including the NFL, NBA, NHL, and MLB

Tuesday, April 14

Wednesday, April 15

  • Sponsor and Endorsement Notes

Thursday, April 16

Friday, April 17


Week 13

Monday, April 6

  • How did last week go?
    • Where are you at with your stadium project?
    • Finish stadium project

Tuesday, April 7

  • Discuss final bracket standings
  • Discuss pricing strategies

Wednesday, April 8

Thursday, April 9

  • I am attending the FBLA State Leadership Conference today, please be courteous to the sub!
  • Work day – Ticket Pricing and Design Project
    • Should have Parts 1 and 2 completed by end of period
    • Pro Sports Pricing – Website states average ticket prices, concessions, plus much more for all professional sports franchises including the NFL, NBA, NHL, and MLB

Friday, April 10

  • I am attending the FBLA State Leadership Conference today, please be courteous to the sub!
  • Work day – Ticket Pricing and Design Project
    • Should work on parts 3 and 4 today
    • Pro Sports Pricing – Website states average ticket prices, concessions, plus much more for all professional sports franchises including the NFL, NBA, NHL, and MLB

Week 12

Monday, March 30

  • All, I will be out this week as my mother-in-law passed away late last night in a car accident. Please be respectful to the subs this week and I will see you all next Monday.
  • Discuss Stadium Staffing
    • As a class discuss various staff needed to operate a stadium
    • Read article on Stadium Staffing on your own
    • After reading, visit the following link to complete a simulation of a football stadium that is also used for concerts and other entertainment purposes: Stadium Staffing Simulation
      • Follow the instructions on the left side panel to work your way through the simulation – make sure you read the directions as you go. You will be simulating staffing choices.
      • When finished create a new document in Google Docs and name it “LastName Stadium Staffing” – write a one paragraph (at least 5 sentence) reflection on what you learned about staffing through the simulation. Make sure you share the document with me when finished.

Tuesday, March 31

Wednesday, April 1

Thursday, April 2

Friday, April 3

  • No School

Week 11

Monday, March 23

  • Discuss March Madness Brackets
  • Discuss A League of Their Own video and worksheets
  • Introduction to Title IX

Tuesday, March 24
**Adjusted Schedule – periods 2, 6, & 4

  • No class today

Wednesday, March 25
**Adjusted Schedule – periods 1, 3, 5 & 7

Thursday, March 26
**Adjusted Schedule – periods 2, 6, & 4

  • No class today

Friday, March 27
**Adjusted Schedule – periods 1, 3, 5 & 7


Week 10

Monday, March 16

Tuesday, March 17
Happy St. Patty’s Day!

  • Fill out online March Madness Brackets – ESPN Group
    • Password is Crabtree
    • Create an account (if you do not already have one) and fill out your online bracket
  • Begin watching “A League of Their Own”

Wednesday, March 18

Thursday, March 19

Friday, March 20
Adjusted Schedule – Rec Rally (Class 10:55 – 11:35 a.m.)


Week 9

Monday, March 2

Tuesday, March 3

Wednesday, March 4

  • Discuss Hudl Field Trip – directions, when to arrive, etc.
  • Finish Licensing/Merchandising notes
  • Review for Test – Kahoot

Thursday, March 5

  • Test – Branding, Mascots, Logos, Licensing, Merchandising
  • Watch 30 for 30 episode – You Don’t Know Bo

Friday, March 6

  • Hudl Field Trip!

Week 8

Monday, February 23

Tuesday, February 24

Wednesday, February 25

  • Adjusted Schedule (follow schedule B)
  • Hudl field trip forms?
  • Assignment: Logo/Mascot Franchise Project

Thursday, February 26

  • Hudl field trip forms? DUE TOMORROW!
  • Assignment: Logo/Mascot Franchise Project

Friday, February 27

  • Hudl field trip forms? DUE TODAY!
  • Assignment: Finish and Share Logo/Mascot Franchise Projects

Week 7

Monday, February 16

Tuesday, February 17

Wednesday, February 18

Thursday, February 19

Friday, February 20


 

Week 6

Monday, February 9

Tuesday, February 10

  • Review Logo and Brand information from yesterday
  • Discuss Super Bowl Logo Assignment
    1. Logo Logistics
    2. Rough Draft – have a partner look it over and offer suggestions
    3. Final Draft

Wednesday, February 11

  • Super Bowl Logo Assignment
    1. Logo Logistics
    2. Rough Draft – have a partner look it over and offer suggestions
    3. Final Draft

Thursday, February 12

Friday, February 13


Week 5

Monday, February 2

  • Snow Day – No School

Tuesday, February 3

  • Guest Speaker – Greg McCubbins, Lincoln Stars Hockey

Wednesday, February 4

  • Snow Day – No School

Thursday, February 5

Friday, February 6

  • I am out today – you should continue your Super Bowl Ad assignment from yesterday – you should be able to finish this today – I will not give time on Monday to finish.
  • Finish Super Bowl Post-Game Ad Assignment

Week 4

Monday, January 26

  • Be Responsible Activity
  • Current Event #2 window starts today! You have until next Friday to complete this!
  • Entertainment Marketing
  • Unit 1 Review – please use this link to answer a few questions over material we have covered in class – test is Wednesday. The information on this review will be very similar to your test – use it as a study guide for what you should know!

Tuesday, January 27
*Adjusted Schedule – NeSA Writing
NO CLASS TODAY

Wednesday, January 28
*Adjusted Schedule – NeSA Writing (9:30am – 10:55am)

  • Review for test (30 minutes)
  • Unit 1 Test – Marketing and Sports and Entertainment Basics

Thursday, January 29

Friday, January 30

  • Guest Speaker: Bret Beer – Lincoln Saltdogs

Week 3

Wednesday, January 21

  •  I am at home with my sick son today – please be respectful to the substitute and follow his/her directions.
  • AssignmentEntertainment Marketing and the Music Industry
    • Please click on the link above and print the document to the printer in 215 (you will have to choose the printer with 215 in it’s name on the drop down list as it is not set as the default printers on your machines yet)
    • Follow the instructions on the handout – you will only be given today and Thursday to complete this, so use your class time wisely!
    • Please feel free to leave your handouts in the SEM file holder on the table in the back of the room at the end of class as usual.
  • We will continue to discuss the Entertainment industry in more detail when I return on Thursday – please make sure you are paying attention to the marketing vocabulary we are using! We will likely have our first unit test on Monday or Tuesday next week.

Thursday, January 22

  • I am home again today with my son who is sick. Please be respectful and follow the subtitute’s directions.
  • Finish AssignmentEntertainment Marketing and the Music Industry
    • You should have this finished by the end of the period – make sure if you choose to type your information that you print and attach to your assignment. You may put completed assignments in the file holder at the back of the room.

Friday, January 23

  • How were the last two days? Did everyone finish the music research?
    • Discuss what you found
    • Discuss changes in the music industry over the past decade
  • The Internet and Technology’s affect on Entertainment Marketing
  • FYI: Unit 1 Test will be Wednesday

 Week 2

Monday, January 12

  • Continue – What is SEM?
    • Chapter 1 Graphic Organizer
    • Review Marketing Mix (Product, Distribution, Price, Promotion)
    • Review Core Standards of Marketing
      • Group activity – how were the core standards of marketing used in the sell/purchase of the items on your worksheet?
    • Intro to Sports Marketing, Demographics, and Gross Impressions

Tuesday, January 13

Wednesday, January 14

  • Check your grades in Synergy – if you didn’t have your notes in your folder, they are showing as missing – get them turned in!
  • Continue AssignmentCollege Football Assignment
    • Meet in lab 215

Thursday, January 15

  • Finish AssignmentCollege Football Assignment
    • Meet in lab 215
    • Last day to finish this assignment! Tomorrow we move on to the Entertainment Industry!

Friday, January 16
*Adjusted Schedule – Rec Rally
Period 3: 10:55 – 11:35am

  • Finish AssignmentCollege Football Assignment
    • Meet in lab 215
    • Last day to finish this assignment! Tomorrow we move on to the Entertainment Industry!

 Week 1

Monday, January 5

  • Index Cards
  • Introduction of Class & Members
  • Class Expectations (Syllabus)
  • “Get to Know You” activity (Ball Pit)

Tuesday, January 6

  • Seating chart
  • License Plates – Create & Share
  • Review Class Expectations (Syllabus)

Wednesday, January 7

  • No School – Extreme Cold Weather Closure

Thursday, January 8

Friday, January 9

  • Continue – What is SEM?
    • Review Marketing Mix (Product, Distribution, Price, Promotion)
      • Entertainment Industry Example
    • Discuss Core Standards of Marketing
  • Chapter 1 Graphic Organizer