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Stop Talking About Technology

Lee and Sachi Lefever at Common Craft are real innovators and leaders in the “Explainer” school that has been emerging in the past 2-3 years. They do a great job taking the technical and making it feel obvious. This is probably one of the most under-appreciated talents in an organization today.

Lee suggests the following:

The next time a novice asks you about technology, here are questions I want you to ask yourself:

  • How can I explain this without talking about technology?
  • Can I use a real-world example to explain this instead of the actual technology?
  • What is this person likely to understand that I can use as a comparison?

viaStop Talking About Technology’ @ Common Craft

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