About the Course
Students will explore the basic function of marketing: pricing, promotion, product planning, and place/distribution: the marketing mix. The curriculum provides the foundational skills and knowledge in economics, communications skills/interpersonal skills, professional career development, business, management, and entrepreneurship. Application of academic concepts and technology are integrated throughout the curriculum.
Topics Covered
- Marketing Mix
- Marketing Strategies
- Marketing Planning
- Types of Economic Systems
- Relationship between Economic Trends and Economic Indicators
- Target Market Segmentation
- Sales Process
- Customer Relationships
- Investigating opportunities that will utilize marketing skills