About the Course

Students will explore the basic function of marketing:  pricing, promotion, product planning, and place/distribution:  the marketing mix.  The curriculum provides the foundational skills and knowledge in economics, communications skills/interpersonal skills, professional career development, business, management, and entrepreneurship.  Application of academic concepts and technology are integrated throughout the curriculum.

Topics Covered

  • Marketing Mix
  • Marketing Strategies
  • Marketing Planning
  • Types of Economic Systems
  • Relationship between Economic Trends and Economic Indicators
  • Target Market Segmentation
  • Sales Process
  • Customer Relationships
  • Investigating opportunities that will utilize marketing skills